Sugar-free carb conscious food swap shop - Time for your Sweet Victory! - About us

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About Us

Established in September 2016, Sweet Victory Products Ltd is an online based family company with low overheads meaning we can pass on the savings and provide the best prices for you. 

Customer satisfaction is our number one priority. We get excited when we read good feedback from customers, and on rare occasions, we also regret when things haven't gone to plan, and we put things right as soon as possible, where possible. Sweet Victory Products are here to help you or your loved ones be Victorious over the dreaded Sugar Spike!

smooth move sugar freeWe have been searching for sugar-free products for many years, for our own family members who are diabetic or have autism, so we have a vested interest in what we do and sell. We decided now is the time to share all the delicious, often hard to find products with you.

Amid growing concerns about the dangers of processed sugar and high sugar in our diets and the risk that sugar poses with regards to obesity, diabetes and its detrimental effects on our teeth as well as causing hyperactivity in children (especially in those children living with Attention Deficit Hyper-Activity and/or with Autism), there is no better time to supply consumers with sugar-free and free-from products, especially in today’s health conscious society more, and more people are becoming sugar-free. 

So many of the popular types of sweets have sugar-free varieties including boiled sweets, caramels, chocolates, liquorice as well as a variety of biscuits and cookies, now that is good news! 

sugar free sweetsAlongside products that are either sugar-free or with no added sugar, it is the company’s aim to supply products that are also Gluten free and Dairy Free and other free from products.

We also intend to provide recipes and other products that will enable its customers to make healthier choices when it comes to questions of a healthier lifestyle.

Significant quantities of sugar are not only added to sweets, and soft drinks but also to ready-made meals, breakfast cereals, bread, as well as a variety of other products.  Just check out the label of your can of baked beans or any of the other products you might buy at your local supermarket.  On top of this sugar is used as the primary form of sweetener in the average home! We at Sweet Victory Products Ltd have seen the problems that society’s addiction to sugar has had on families with regards to Obesity, Diabetes and Autism first hand. So the time is right. 

Sugar-Free does not have to be sweetness-free, and it is the company’s aim to help as many people as possible to change their relationship from High Sugar to Sugar-Free and healthier alternatives. We think this is a Victory in itself. Wouldn't you agree? 

Amanda Hayworth - Managing Director


our story

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READ NOW - Our story, our Sweet Victory. 





  • SME News Awards

    Sweet Victory Products Wins SME News Northern Enterprise Awards for Best Sugar-Free Sweet Retailer 2023.

  • Lux Life Awards

    Sweet Victory Products Winners of Lux Life Awards for Best Sugar Free & Low-Carbohydrate Food Retailer 2023 - North West England.

  • MISA 2023 Awards

    Sweet Victory Products Wins Made in Stockport Awards 2023 for the Business to look out for category.